Put an outcome on the block
Lead with something your audience already wants - not a vague promise to coach, consult, or help.
AuctionsWatch the $174K case study
The Auction Framework
Turn an existing audience into people who raise their hands to buy.
A refreshingly simple buying event that reveals demand, creates buyer conversations, and makes selling feel like participation.
One offer. One live event. No webinar marathon, complicated launch, or cold outreach.
Watch the $174K Auction case studyFree case study: their first auction, what nearly went wrong, and how it finished at $174K.
Live buyer signalsLive
A$25 - I want in
M$250 - tell me more
J$1,600 - current lead
Every bid is a hand raised.
Nick and Marcus - their first auction
180people joined the auction
55people made a bid
$174Kin sales from their first auction
Nick and Marcus shared these numbers in the interview. The $174K counts payments customers agreed to make over time. Around $45K-$50K had actually come in when they recorded it.
The real opportunity
More buyers should not require more ads or more content.
You have already done the hard part: built an audience that knows and trusts you.
The problem is not always a lack of attention. It is that most people never get a simple, timely reason to show you what they actually want.
The Auction Framework creates one concentrated buying moment. Your audience can raise a hand, attach a value to an outcome, and open a real conversation - without another ad campaign or posting a hundred times and hoping the right person notices.
The model
One event. Three useful signals.
Let buyers identify themselves
Bidders do more than click. They publicly raise a hand and often tell you what the result is worth to them.
Continue the right conversations
The winner is only the beginning. The bidder list gives you a timely, relevant reason to follow up.
The market helps reveal the offer, the price, and the people ready for the next conversation.
If this sounds familiar
Your audience is there. The buying signals are quiet.
You publish more. Add another lead magnet. Schedule another live. And still wonder which people actually want what you sell.
The shift
| Old plan, without an auction | New plan, with an auction |
|---|---|
| Keep posting and hope the right people notice | Your audience raises a hand for something they already want |
| Guess what the market might pay | They show you what the outcome is worth to them |
| Start another cold follow-up cycle | You follow up with people who have already signalled intent |
Inside the $174K auction
How the first auction Nick and Marcus ever ran finished with $174K in sales.
It happened during Black Friday week, and it definitely did not go to plan. Watch them explain what nearly derailed it, how they pulled it back, and what they did with the people who did not win.
- How they filled the auction from a modest audience
- The one mistake that changed the whole auction
- Why the people who lost became the biggest part of the story
Get private access
Where should we send the case study?
Enter your details below. You will go straight to the private video, and we will email you a backup link.
We will email the private link. No spam.
Questions
Before you raise your hand.
Is this just a different kind of webinar?
No. A webinar asks people to sit and consume. An auction asks them to participate. The bidding creates a visible buying signal and gives you a natural reason to continue the conversation afterwards.
Do I need a huge audience?
You need an audience with some trust, activity, and a relevant problem. In the case study, the partner had roughly 4,000-5,000 Facebook connections. From that, 180 people joined the auction and 55 made a bid.
What actually gets auctioned?
Usually a valuable outcome packaged around an existing product, service, experience, or licensed offer. The framing matters more than simply putting coaching or consulting on the block.
Is the winning bid the main goal?
It can create immediate cash, but the bigger strategic value is often the bidders: people who have already told you they want the outcome and are willing to pay for it.